Laura’s academic journey includes a master’s degree in Artificial Intelligence, where she specialized in developing models for vehicle traffic management, which equipped her with the skills to manage and analyze large-scale datasets, refine model performance, and deliver impactful solutions across various industries.
Prior to joining Cuesta, Laura worked as a data analyst, where she implemented ETL processes to streamline data integration and ensure efficient workflows. Using Python, she processed extensive datasets to optimize mass offer campaigns for a telecommunications company, driving lead generation. Laura also applied machine learning techniques to identify customer trends and predict credit conversion probabilities. Collaborating with stakeholders, she built meaningful visualizations and reports in Qlik Sense and Looker Studio, providing strategic insights, particularly for retail sector customers.
Laura’s passion for problem-solving and innovation led her to pursue a career where technology meets analytics. She thrives on creating objective and efficient strategies that add measurable value to businesses.
Laura lives in Medellín, Colombia. On weekends you’ll probably find her out on a hiking trail, shooting hoops on the basketball court, or capturing the perfect photo as she improves her photography skills. What she values most is spending quality time with her family and friends.