Data Project Delivers 3x Return for Private Equity

Cuesta supported a Private Equity Partner throughout the entire deal cycle of a medical equipment retailer—from data strategy and execution through sell-side diligence—including building a transformative data foundation during the hold period, resulting in a 3x return on investment.
  • Data and AI Strategy
  • Data Activation and Remediation
  • Analytics Enablement
  • Sell-Side Due Diligence

Cuesta Supported Every Phase of the Deal Cycle

Challenges

  • Operational inefficiency and legacy technology prevented private equity partner from realizing the full value of a 14.3% increase in market segment per year and acquisition activity
  • The portfolio company acquired a competitor to double geographic reach, leading to overlapping technology and duplicative processes preventing unified financial reporting and analytics
  • Poor data visibility and data quality prevented business from making accurate business decisions, highlighted by 33% of critical rates data missing, limiting the financial team’s ability to confidently report monthly revenue as demonstrated by frequent re-statements of revenue
  • Capture value of new technology strategy and data team investments to strengthen the position of the portfolio companies’ technology team and capabilities during the sales process

Solutions

  • Cuesta developed a comprehensive post-close data strategy, highlighting the opportunity to activate market- and acquisition-led growth through technology and data investments focused on unifying two businesses to achieve efficiencies and improve operations
  • During the hold period, Cuesta designed and implemented an extensible, unified data model with 9 critical dimensions to consolidate patient and transactional data from three source systems
  • Cuesta established and led a weekly cross-functional data quality working group to address critical data quality gaps, leading to nearly 99% completeness of rates information and discovery of a $2.3M revenue adjustment caused by data entry errors
  • Cuesta executed a swift three-week Sell-Side Diligence to present cohesive narrative for technology and data strategy and strength of market position, supporting $1.2B valuation

“Partnering with Cuesta allowed us to build a scalable data framework for our business. Financial reporting and business metrics that used to take days to compile are now available​ real-time, allowing us to spend more time making strategic decisions rather than adding up results.”

– Director of Data and Technology at Portfolio Company